Gen Z among early adopters of generative AI


AI technology is being used by a large proportion of British teenagers, according to new research.

A recent study by UK media regulator Ofcom found that almost 80 percent of UK teenagers have already used generative AI tools and services.

Specifically, the study found that:

Four in five (79%) online teenagers aged 13-17 have used generative AI tools and services, with a significant minority of younger children aged 7-12 also using the technology (40%).



Adult internet users aged 16 and over are, on average, comparatively more reluctant to use generative AI (31%). Of those who have never used the technology (69%), almost a quarter have no idea what it is (24%).

Snapchat’s My AI and OpenAI’s ChatGPT in the lead

According to the study, Snapchat’s My AI is the most popular generative AI tool among kids and teens, used by half (51%) of online 7-17-year-olds. Online teenage girls are the most avid users (75%).

Among internet users aged 16+, ChatGPT is the most used generative AI service (23%). Among internet users aged 7-17, boys are more avid users of ChatGPT than girls (34% vs. 14%).

Internet users aged 16+ use generative AI in a variety of ways: 58% for fun, 33% for work, and 25% for study. The most popular activities are chatting and exploring AI possibilities (48%), followed by searching for information (36%) and seeking advice (22%). Creative applications include writing text such as poems or song lyrics (20%), creating images (20%), videos (9%) and audio (4%). 11% use generative AI for programming tasks.

Gen Z is one of the early adopters of generative AI

Yih-Choung Teh, director of strategy and research at Ofcom, said the adoption of new technologies is “second nature to Gen Z”. But he also acknowledged concerns about the risks of AI.


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